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HCG’s Kitchen System Solutions Admired In CONEX 2013

For over 80 years, innovation has been the key to HCG’s continued business success. This was witnessed by thousands of architects and design professionals in the recently concluded CONEX 2013 of the United Architects of the Philippines (UAP) held April 18-20 in SMX Convention Center.

From HCG’s core business of bathroom fixtures, it expanded to three more challenging product categories namely: a.) Shower Partition and Enclosure, b.) CERABO (ceramic board) and c.) Kitchen and Cabinet System.

Particularly, HCG’s Kitchen and Cabinet System gained the interest of many. Among its features are:


The vibrant color of Cerabo Kitchen Cabinet is also a reflection of its brilliant features.

• It uses CERABO which has an anti-bacterial property and is easy to clean

• The cabinet system uses a Japanese technology shockproof bar that adds to its durability. The doors are also precise-fit that leaves no space for insects and dust.

• The sink cabinet is made of foam board that makes it water resistant.


• The Austrian-hinge of the cabinet passed more than 120 thousand times of push and pull test. The cabinet’s opening angle is up to 110 degrees wide allowing for easy take-out and take-in of stuff. It is easy to install and disassemble. Lastly, its doors can be adjusted up to 3mm each in up/down/right/left direction.


• Its steel sink has anti-odor and anti-moisture properties.


OTHER Kitchen Design: HCG’s warm and cozy Comfort Kitchen is priced much lower but packed with quality features.

On the other hand, as a new addition to bathroom products, BA886 also dubbed as the ‘Magic Mirror’ caught the attention of many with its value-added feature:


• LED ON & OFF- SAVES ENERGY: it senses when somebody is in front; it shuts off when nobody is using it.

• Commercial advertisement tool- brings added revenue to the owner by showing commercials/ audio-visual presentation (AVPs) of products to reach targeted audience.

• With add-on hardware and software solution which can log viewer’s count and several important details.

Two types of Shower Partition, displayed in HCG’s booth, also amazed people because it also served as a walk-through door:

• LYP Swing Type Shower Partition


- Made of 10 mm tempered glass

- Nominal dimension of w1200 x h1800 mm (customizable)

- Stainless steel towel bar handle

- 1 year warranty on hardware

- Free measurement and installation for projects

• LYP sliding type Shower Partition


- Made of 6 mm tempered glass

- Nominal dimension of 1200 x 1800 mm (customizable)

- High-quality aluminum frame with chrome/white finish

- Light and durable aluminum frame material

- Adjustable wall channels

- Excellent water sealing on door and floor

- Silent shower rail system

- Detachable door rollers

- 1 year warranty on hardware

- Free measurement and installation for projects

Plus, HCG’s 2-part raffle thru email and text blasts also enticed architects to visit HCG’s booth. Lucky architects won mini-prizes by showing their SMS from HCG. Furthermore, 5 lucky winners won HCG items simply by liking HCG’s Facebook fan page. Congratulations to:

1. Gian Carlo Abarquez (Cebu)

2. Noriel B. Vertudez (Tagaytay)

3. Rocel R. De Torres (Laguna)

4. Shiralee Pajarito (Zamboanga)

5. Clint Ponce De Leon (Palawan)

CONEX Night: Rock UAP Rock

HCG’s CONEX night came grand with the presence of the country’s most admired president.

On April 19, Friday, Former President Fidel V. Ramos graced the evening and gave a speech that inspired everyone listening in the big hall of SMX. After which several awards for architects were given by UAP and prizes were also raffled courtesy of HCG. For the rest of the evening, the architects and VIPs were entertained by HCG employees from each division and also our very own Jem Salandanan with her melodic rendition of OPM hits. Rox Puno, son of Rico J. Puno, and his band also played ‘Manila Sound’ songs that made everyone stand-up their feet and dance the night away.

Enjoy the rest of the pictures of how HCG rocked the night successfully:


Before rocking the roof of SMX, former president Fidel V. Ramos first visited the booth of HCG. Posing with FVR in this photo are HPC Chairman, Patrick Chiu; HPC President, Sam Chen; HCG Group

Consultant, Dr. Vincent Lo; VP for Sales & Marketing, Bruce Chien; AVP for S&M, David Chang; Sr. Manager for Marketing, Cyril Lukban; UAP guests and HPC employees.


FVR rocked the roof of SMX with the energy with which he delivered his inspiring speech.


FVR, after receiving his plaque of appreciation, requested for a jump shot where UAP officials and HPC President, Sam Chen (far left), gamely obliged.


HPC Chairman Patrick Chiu thanked the architects and design professionals for supporting HCG products making it the market leader in the country of bathroom fixtures.


UAP National President, Rosano Rosal, handing over a Token of Appreciation to HPC Chairman, Patrick Chiu. With them are (L-R) Arch. Rodolfo Bongato, Arch. Laura Rivera, Arch. Richie Corcuera; HPC President Sam Chen and HCG Group Consultant Dr. Vincent Lo.


We have a diva in the house! Jem Salandanan of Project Sales amazed everyone with her lovely rendition of OPM hits.


HPC President Sam Chen and Dr. Vincent Lo danced with HCG employees to the tune of upbeat OPM hits.


With their lively ‘Manila Sound’ music, Rox Puno, son of Rico J. Puno, and band made everyone dance their hearts out.

HCG believes that every bathroom fixture it creates has a 90-year-old story of excellence and timeless craftsmanship..